The poster depicts a 19th-century-style cyclist, with the man forming the number four and the bicycle (film reel) resembling the number zero. The brown-highlighted rider greets the viewer by waving his sombrero-shaped hat. The concept draws a parallel between watching a movie and riding a bicycle, suggesting that both experiences involve a dynamic journey with changing “pictures,” and the “road” leads to new adventures, just like the evolving scenes in a film.